What ordering apps do you need to operate your post-lockdown pub?
What ordering apps do you need to operate your post-lockdown
pub?
App store With uncertainty in the air around how and when
pubs are likely to be allowed to open and under what rules, one thing is
definitely certain - technology will play a huge part in kick-starting the
return to business. Traditionally, technology and pubs have maintained a somewhat
awkward relationship, with a large number of companies struggling to find
traction with innovative solutions to push the sector forward. However,
necessity is the mother of all invention, and the corona crisis has prompted
operators to take a long hard look at their businesses and seek solutions in a
wide range of new areas. As a result, app technology is looking likely to have
finally come of age in the UK on-trade as operators seek innovative solutions
to help provide security and safety to staff and customers alike as we all
adjust to the new normal, post-Covid market. One of the UK’s more innovative
operators summed the situation up recently, in an interview with The Morning
Advertiser (MA).
Nick Collins said his business was now starting to change:
“He added: “We are looking at ways in which the consumer might, perhaps evolve,
change and how we can best change anything within our business to look after
them better. “One of the things we have looked at in the past is order-at-table
apps and decided they weren’t something we wanted to introduce but now we are
looking at that a little bit more closely.” In the past, ordering apps will
have had to face an uphill struggle from operators reluctant to cut back on the
interaction and operational resource at the bar, while consumers remained
reluctant to change their habits as well – table ordering? In a pub? Heaven
forbid! The crisis has changed all that and consumers will now be actively
seeking the operators that are embracing this technology to create a comfortable
ordering process for nervous customers.
As a result, the MA has teamed up with a number of ordering
app providers to the market place to provide a round up of some of the
solutions available to operators looking to embrace the new opportunities the
market presents them... Sort-It™ Post lock down, operators will need to
reassure customers that their health and well-being are the operators top
priority if they are to win back trade over the competition, says John
Sanderson of Sort-It™. Customers need reassurance that they will not have to
join queues to take a table, jostle for attention at the bar or queue for the
toilets. Reduced turnover will mean fewer staff, who will take those table
orders?
How will I maintain my service levels? How can I manage the
toilets? This is where Sort-It™ steps in to provide an order at table solution.
Unique toilet request management prompts staff to implement your hygiene system
in between visits and simple phone touch screen menus provide a friction free
ordering process, the only thing they need touch is their own mobile. Sort-It™
displays a live running count of customers helping you remain inside your risk
assessment capacity and can display customer messages i.e: Frequent hand
washing recommended. Requiring only Wifi or the customer’s own mobile phone
data, there are no fiddly apps to download, Scan a QR code and Sort-It™ ‘opens’
a secure table that no one else can charge to without permission. Orders are
placed by selecting from menus that are time and day driven meaning that the
correct menu is always on show (Breakfast before 11am and lunch after 12pm) –
allowing you to save time –
no more trips to switch and wipe down menus. Use your
existing till and kitchen printers or adopt card pay at table, the choice is yours,
setup is easy and straightforward and assistance is at hand. A simple flat
monthly fee is charged based on the number of tables you serve, starting from
£25 +VAT per month. As lock down eases more tables can be added and you can
move between price plans. There are no additional commission charges for cards
or charges related to your turnover and your sales data remains private and is
not shared. Easy to set up, free trial and no charges until UK bar opening date
- be prepared - get ahead of your competition visit www.Sort-It.co.uk
App2table The digital menu and table ordering app, app2table, is the latest
addition to the portfolio of apps from Image Retail Solutions, aimed at helping
hospitality and retail businesses adapt to social distancing, post-lockdown.
Patrons can order food and drink at the table, through the app, with orders
being sent to waiting staff on their phones or tablets. When the order is ready
to collect from the bar or service area, the customer is notified. As payment
is all handled through the app, there is no need for staff to deal with cash or
pin pads, reducing physical contact and the risk of infection. App2table can be
used as a standalone solution, or fully integrates with supported hospitalityEPOS systems uk to provide direct transaction entry to the POS. The app
also supports home ordering for delivery and click & collect, for those
establishments already offering, or are considering to offer, those services.
Businesses can register on the app2table app to be included alongside other registered
businesses for customers to find, or the app is available as a white-labelled
product for businesses to exclusively brand and licence as their own app in the
app stores.
As pubs and bars across the UK plan and prepare for
reopening, there is much that remains uncertain,” says Richard Carter,
co-founder of OrderPay. “But one thing for sure is that with distancing
measures in place and hygiene and safety front of mind, the way in which we
drink and dine out will have to be markedly different. “OrderPay is a
hospitality ‘super app’ that supports a sector-wide coalition of leading eating
and drinking out businesses across 6,000 venues. OrderPay technology provides a
seamless ordering and payment experience, with no location or table number
entry required. Payment can be made immediately or automatically taken on
departure, with the option to split the bill before or after ordering. “The
ground-breaking order and payment app includes a number of innovative features
that will be key for venues once trading resumes, including the following:
Leveraging beacon technology, the app automatically identifies where customers
are sat in a venue, facilitating easy ordering and table service, minimising
person-to-person contact OrderPay ‘re-skins’ and locks the app to a specific
brand as a customer crosses the venue’s entrance, so only your brand’s menu is
accessible when in venue, eliminating the need for consumers to download
numerous apps “OrderPay has already partnered with leading operators such as
Stonegate and Drake & Morgan, as well as developing OrderPay Lite, a
version of the app which is tailored for leased and tenanted pubs. The app will
be available from July to coincide with the reopening of pubs and bars.”
For more information,
visit: https://www.orderpay.com/ Tabology With Tabology’s OrderTab a new
customer can place an order on their phone as quickly and easily as ordering at
the bar, the company says.
This is achieved by
removing all of the barriers in the ordering process – there is no app to
download (OrderTab is web-based) and no registration needed. Customers simply
scan a QR code and can immediately browse a menu and place their order. The
table number can even be incorporated into the QR code, skipping the need to
select a table. Payment options include Apple and Google Pay so no card details
need entering and payment takes seconds. All of this means a first-time user
can place an order in less time than it takes to download an app.
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